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Of Movie Tie-Ins and Joystick Storytellers: The Video and Computer Game Revolution that devoured Hollywood

Why did the computer and video game industry “tie in” with motion pictures? How come the once ubiquitous game adaptations disappeared whilst gaming is more popular and lucrative than ever?

Of Movie-Ties and Joystick Storytellers: How the Computer and Video Gaming Industry devoured the Motion Picture. An Analysis by Andreas Wanda. Screenshot: Jurassic Park by Ocean Software, Amiga OCS, 1993
Of Movie-Ties and Joystick Storytellers: How the Computer and Video Gaming Industry devoured the Motion Picture. An Analysis by Andreas Wanda. Screenshot: Jurassic Park by Ocean Software, 1993

This is an analysis of how gaming industry’s original envy turned into unsurpassed pride, of how the relationship between the motion picture and the computer and video game industries has undergone a significant change over the last four decades, of how players cast off the double-duties as brand ambassadors name-dropping a film’s title in conversations to tell their very own, very personal story of their adventures inside the bits and bytes of computer and video gaming. This is the journey of the joystick marketeer that lived to be a virtual storyteller…

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