“Patience is bitter, but its fruits are sweet ” Edmund Burke once scraped onto a blank sheet of paper and may well have had the year 1995 in mind, the year Star Wars returned in full force.
The fine people of Lucasfilm had miraculously transformed an aged entertainment property into gleaming hot media content that formidably stood its ground in the battle for consumer loyalty. Like a resilient flower poking through dry ground in great defiance of the drought of motion picture history, Star Wars merchandise was gently but decidedly expanding.